For someone who never really dabbled with anything Korean before moving to Kuala Lumpur for our first posting, the recent effect of the Korean wave on me is just crazy.
From skin care, to makeup, and even on our television. It’s starting to hit me pretty hard albeit quite late. But you know what they say – better late than never!
My friends here in Malaysia even introduced me to K-Drama – something I ignored as I never imagined I would like it. And here I am, all done with My Love From Another Star in just a little over 2 days of marathon-watching. (Don’t ask what time I slept last night. LOL.)
The Korean influence is even stronger in Filipinos back home, I must say. (K-Pop has a very big and quite loud fan base there) However, it’s here in Kuala Lumpur – where their products are much more accessible – that I decided to really open my door to it. Not that I refused to like it before. I was just used to sticking to my overly-Western preferences and I thought that everything about it was too cutesy (from their beauty products’ packaging to the way their actresses behaved) for me.
But now, after trying out their skin care, makeup, and even their drama shows, I actually have more variety in my life. Don’t expect me to act cutesy and do baby-talk in public like Korean actresses do or blast K-Pop in the car, though. I seriously doubt that that image would suit me and my in-between-features the way it looks good on my friends who actually do look Asian.
And speaking of Korea and everything that’s so awesome from their country, another Korean skin care brand decided to set up shop in Malaysia. Woohoo! I’m pretty sure we don’t have it in Manila – yet. But I’m hoping they open there soon as well as I am sure they will be as big of a hit there as in KL.
Belif is a skin care brand that marries apothecary traditions and cutting-edge Korean skin care technology. Their first store in Malaysia is located in Sunway Pyramid Mall and I fell in love with the interior right away.
Upon entry, you’ll immediately see that the store has a modern feel to it with vintage apothecary elements. A perfect way to present their products that combine tradition with modern technology, don’t you think?
I was told that day that most Korean women do a 10-step skincare routine at night (from cleansing, toning, all the way down to the face mask) but this Korean brand promotes a distilled version that will cater to your skin’s core needs through a 4-step regimen. The brand also promises more efficacy compared to high-maintenance and longer nightly rituals.
The brand’s core values are also about being truthful to their customers when it comes to the ingredients, the process of making the products, and the effects it can give to you. Their products are paraben, sulfate, and phthalate free which makes them good for sensitive skin.
As for the packaging, I love their clean, crisp-looking packaging. Everything looks like they would look so good on your dresser or in your bathroom.
I’m going to quit yapping now and just show you more photos from the launch event. 😉
A little bit of trivia: Belif’s principal company in Korea is actually LG! Yep, the maker of your TV or your smart phone! Apparently, in Korea, a lot of big companies that are known in the tech industry also invest in the beauty scene as the market has been booming.
Belif products are also quite affordable with the price range between RM45-RM260!
Also, here’s some good news for those who are (and soon to be) fans of the brand and are looking for membership opportunities! Belif offers a loyalty program and also treats for existing Sunway Pals card holders. 😉
At the event, I was given two of Belif’s best hydrating products to try and I’m very excited to share my reviews for them to you guys soon! 😉
Though one thing that really caught my eye that day was the No Shine Boy balm!
It’s a balm that claims to have the power to remove and “melt away” blackheads! Really interesting! Will definitely be back for that one. 😉
That’s all for now!